As AI becomes more embedded in day-to-day decision making, brands are taking a closer look at how it can shape customer experience, brand building, and demand in more practical ways. In this conversation, leaders from across the industry discuss how they’re using agentic AI to better connect efforts across the funnel—without losing sight of long-term brand value. The discussion will explore what’s actually working, where the challenges are, and how teams are thinking about impact beyond short-term gains.